After launching of a website “Bharat Ke Veer” – bharatkeveer.gov.in , many apps came on Google Playstore and lakhs of people downloaded them too. Infact many news/media houses also used the word “App” instead of “Website” which also mislead to these downloads. All these apps are minting money or popularity under the name launched by Akshay Kumar.
ScoopWhoop – https://www.scoopwhoop.com/govt-approves-an-app-proposed-by-akshay-kumar-to-support-the-families-of-killed-jawans/
Times of India – http://timesofindia.indiatimes.com/city/kolhapur/chandrakant-patil-appeals-to-donate-aposbharat-ke-veerapos-app/articleshow/58450299.cms
India Today – http://indiatoday.intoday.in/story/akshay-kumar-bharat-ke-veer-valour-day-rajnath-singh-national-award/1/924977.html
Pradhanmantri Yojna – http://www.pradhanmantriyojana.co.in/bharatkeveer-gov-in-bharat-ke-veer-web-portal-app-martyrs/
Firstpost – http://hindi.firstpost.com/technology/how-to-use-bharat-ke-veer-app-for-crpf-jawans-by-akshay-kumar-rajnath-singh-pk-23021.html
The actual website that he launched has direct account numbers of Martyrs and a common fund account too.
NOTE: This account is different to the one viral on WhatsApp. This account is in State Bank of India SBI, while the earlier one, citizen’s initiative after URI attack was opened in Syndicate Bank.